thevirtualhandshake - Latest Comments in Dr. Eric Clemons, Wharton Professor, on FirstWivesWorld.com/Online Networks

Re: Dr. Eric Clemons, Wharton Professor, on FirstWivesWorld.com/Online Networks

louie vuitton — Fri, 10 Jul 2009 22:55:45 -0000

spends $.75b on promotion. Kraft hasn”t gotten past the model of: we”ll sell a product the buyer doesn”t really like, but he”ll buy it if the price is low enough . We call this promotion, even though neither the buyer nor the seller is happy with the transaction.

Companies have both a promotion and an advertising budget. There’’s not as big a pressure to justify ROI on the promotion budget.

The flush toilet and the elevator made cities possible.

The iphone may be as big as the automatic transmission.

If YouTube collapses the public broadcasting

Re: Dr. Eric Clemons, Wharton Professor, on FirstWivesWorld.com/Online Networks

louie vuitton — Fri, 10 Jul 2009 22:55:06 -0000

being an investor in companies he profiles/analyzes.

Quoting a panelist from a panel he moderated: “We may not do the deep analysis of traditional journalists, but we”re so wired. We”re a collective mind.”
“We don”t need fact-checkers. We don”t need editors”.

Is the internet a breakthrough in human communication?

Social networks still have norms, which constrain what you can do.

Superficial monetization of a social network with advertising is a failure, because it doesn”t fit the social norms.

In beginning of radio: there was no prog

Re: Dr. Eric Clemons, Wharton Professor, on FirstWivesWorld.com/Online Networks

Louis Vuitton — Fri, 10 Jul 2009 22:21:32 -0000

”re trying to capture are ”digital virgins”. I want them to become digital residents.

A lot of people freeze halfway through the registration process on First Wives World. As soon as my activity online is linked to my real identity, I”m nervous.

We”ve done studies of the depth/loyalty of the average 19-year-old employee. They”re both cocky & ignorant.

The alternative to advertising is letting users design it.

Here’’s what FirstWivesWorld should do. Tell ETrade: we won”t take your ads. But give us $0.5m to do research on needs of divorced women with money. Because we did the research together, you have an exclusive on this relationship. You cant get this knowledge from anyone else. This is not giving an exclusive on banner ads.

Bud spends $.75b on promotion. Kraft hasn”t gotten past the model of: we”ll sell a

Re: Dr. Eric Clemons, Wharton Professor, on FirstWivesWorld.com/Online Networks

chiropractors marketing — Sun, 24 May 2009 12:39:48 -0000

The alternative to advertising is letting users design it, and if done right just imagine the radical change that it could bring to the people concerned.