Re: Emerson Process Makes a Virtual Handshake

Louis Vuitton — Fri, 10 Jul 2009 23:18:13 -0000

less than a month and they”re already getting supportive comments from readers:

Great start. I just found the blog and will tell my readers. It looks just like what I”ve been asking the industry to do. Keep it up.

Now the back story…

I had the pleasure of meeting the internal champions of this initiative, Deb Franke and Jim Cahill, at last year’’s The Blogging Enterprise conference here in Austin, where Deb told me that she had bought The Virtual Handshake, liked it so much that she had given it to her boss, and that it was a big source of inspiration for them in building support for their internal blogging initiative, which they were just starting.

Shortly after that, they bought 50 copies of The Virtual Handshake to distribute to all the people participating in the blogging initiative. Since their offices are about two miles from my house, I went and signed them all and had a great visit with them over lunch, sharing ideas about how they could move forward with their project. (And yes, if you”re in Austin, buy 50+ copies of the book and take me to lunch, I”ll give you some free consulting too!)

On February 28, I received the following e-mail from Deb Franke (posted with permission):

Re: Emerson Process Makes a Virtual Handshake

Jim Cahill — Wed, 22 Mar 2006 15:44:49 -0000

Scott, I really appreciate your kind words on your review of our site. It's a lot of fun to feature the experts we have around our organization and tell their stories.

I hope others working with their organizations on external blogs can take a page from our tactics. We'd be happy to share what we've learned with others navigating their internal hurdles.

Thanks again, Jim

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Re: Emerson Process Makes a Virtual Handshake

Re: Emerson Process Makes a Virtual Handshake